In our new series, 10 eBay SEO Myths, I dispel a number of misconceptions about search engine optimization on eBay and provide some valuable SEO tips for eBay listings, a number of which you likely haven’t heard before.
In this first video, I discuss a prevailing concept that SEO is a series of tricks or gimmicks intended to “game the search engine” in order to get an eBay item at the top of search results.
I provide a brief historical background of SEO on eBay and talk about how myths gain in believability as they are repeated. I also define search engine optimization as a methodology.
I talk about how industry experts have referred to SEO as “shortcuts” and a “black art”, and I explain why these individuals have mistaken legitimate SEO for what is known as “black hat” SEO. These often-unethical techniques include paid backlinks, keyword stuffing, and cloaked and doorway pages and are not actual SEO at all.
In addition to describing why SEO for eBay sellers is so important to making maximum potential sales, I also provide a brief description of Cassini, eBay’s second major search engine.
LINKS MENTIONED IN THIS VIDEO
eBay’s original SEO pages
eBay head of SEO says pages are outdated
Architect of Cassini refers to SEO as unfair “shortcuts”
Selling on eBay
eBay expert calls SEO a “black art”
eBay builds data center in Utah to run Cassini
10 EBAY SEO MYTHS
#1: Search Engine Optimization = Tricks
#2 – Descriptive Terms Are the Best Keywords
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